Post It, To each, a story.
History is often presented as a collection of facts, yet every event carries multiple perspectives, emotions, and truths. "To Each a Story" is a conceptual campaign for Post-it that explores the subjective nature of memory and storytelling through some of the most significant moments in human history.
Using powerful historical imagery and concise messaging, the campaign highlights how the same event can be interpreted in entirely different ways depending on who experienced it. What represents triumph for some may symbolize loss for others; what is remembered as progress by one generation may be viewed as tragedy by another.
Post-it becomes a metaphor for perspective itself, small notes attached to history that reveal personal interpretations, forgotten voices, and alternative narratives. Through a minimalist yet impactful visual approach, the project invites viewers to question the stories they inherit and recognize that every event holds more than a single truth.
