Nestlé - Niños más fuertes
Created for Nestlé Oatmeal, this campaign reimagines classic children's stories through a playful reversal of roles. Instead of portraying children as vulnerable characters, the narratives are turned upside down to suggest a simple idea: stronger children change the story.
Developed in collaboration with acclaimed illustrator Roger Ycaza, the campaign presents iconic fairy tale villains facing an unexpected threat. The witch from Hansel and Gretel hides nervously behind her cauldron as the children approach. The Big Bad Wolf, disguised as Little Red Riding Hood’s grandmother, trembles beneath the blankets as an imposing silhouette appears at the door.
The concept, "Stronger Kids", transforms a functional product benefit into an engaging narrative. Rather than speaking directly about nutrition, the campaign uses imagination, humor, and visual storytelling to communicate the confidence and strength associated with a healthy childhood.
Combining expressive illustration, atmospheric compositions, and recognizable cultural references, the work creates a memorable brand message that resonates with both children and parents while celebrating the power of storytelling.
